Friday, July 27, 2018

download Pricing, Online Marketing Behavior, and Analytics - Giampaolo Viglia .pdf


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Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and.
Pricing, Online Marketing Behavior, and Analytics book
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