Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and.
Applied Conjoint Analysis book series pdf
Applied Conjoint Analysis by Vithala R. Rao ebook pdf epub mobi
Applied Conjoint Analysis ebook pdf epub mobi
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